Relate

Relating to people goes beyond reaching them with ads!

Campaigns fight for audience attention. To win, it helps to speak their language.

Real Relationships

You can’t have a real relationship without knowing who you’re talking to. So to better relate with customers, first we set out to truly understand them. How do they go about their digital day? What media do they consume most? What are they searching for? What intent signals do they initiate throughout their purchase journey? Which ad formats & screens do they best respond to at different times of the day?

By answering the key behavioural and intent questions about your most valuable audiences (with a solid data foundation to back up any assumptions), we’re able to deploy the most appropriate media strategy with the most relevant messages to nudge them down the funnel. It also means we can leverage valuable 1st party data to better define customer behaviours, whilst extending our reach to any 3rd Party Data audience segments who index strongly against our audience affinity.

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Relevant Revelations

Once we uncover the meaningful revelations about your audiences, only then can we deliver a media buy that most cost-effectively relates to them in the right environments, with the most relevant message, for the greatest possible response. It’s data-driven programmatic digital media buying that places meaningful ads in front of all category buyers in real-time, with a sophisticated mass marketing approach to help drive better engagement & maximise response.

By keeping each ad exposure consistent across channels, but always adapting to its contextual environment (so it’s processed differently), our goal is for each ad exposure to build on the last, so messages become better remembered and stay top of mind when it matters most – when users are in a buying situation!

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Keep the Conversation Going

Both brand growth and campaign success are achieved by consistently talking to new audiences as they enter the market, while simultaneously giving existing audiences another reason to re-engage.

Achieving this is a fine art, combining powerful programmatic prospecting campaigns designed to impact more potential buyers, in more places, more often… with smart retargeting executions to upsell, cross-sell & retain more existing customers. It’s a balance of not stopping the conversation too early, or talking too much!

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Optimise & Amplify

We keep media schedules flexible & agile (with total budgets unchanging), allowing us to optimise every facet of the campaign and shift spend into the top-performing areas in real-time.

This fluid approach empowers our trading team to amplify the media channels, trading strategies, ad formats & creative messages that are best engaging each type of category buyer, at each stage of their media journey, so we can spend more on what’s working to drive the business forward, and spend less on poor-performing ad inventory.

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