What are digital services? An introduction to marketing solutions

Digital marketing services refer to a range of innovative solutions that marketing companies offer their clients, using new techniques and technologies which could help enterprises to grow. Marketing, like so many other business practices, has a big reliance on data, using a wealth of information to support every vital decision and make sure that they are correct. Should you focus on programmatic advertising? Or maybe video advertising? Do you need to find a dedicated agency for each...? Knowing the best digital marketing services that agencies can employ to help their clients relate to and resonate with their audiences could allow them to make better business decisions. With this in mind, here is a detailed guide to the different digital services available.

Digital Marketing Services

Data Tracking

Metrics and analytics are the cornerstone of any marketing effort, showing clear insights and patterns which may determine the future of your company. Data tracking allows you to organise and apply the information at your disposal, helping you understand your own enterprise on a deeper level and any changes you could make to get the most benefits. For example, you can look at which web pages get the most traffic and the best times to post on social media for maximum engagement and how these impact lead generation. By making the most of your data, you could revolutionise your marketing approach.

Audience Targeting

Audience targeting shows you how different demographics respond to your marketing – alongside the reasons they have for visiting or following your company. Everything about your customers can affect how they engage with you, including their age, income, background, gender, or values. By separating your current audience into different categories, and working to cultivate your ideal audience, your business can grow in the way you want it to. A marketing agency could help you build customer personas that serve as an easy reference for the types of people interested in your service, and how you could appeal to them even further.

Media Buying

Media buying allows you to invest in advertising efforts that connect you with potential customers, such as via television or YouTube commercials, and online promotional ads. This goes alongside audience targeting, as the audience you have (or want to cultivate) could impact the means you use to reach new people. When you want to improve your business presence among younger age groups, for example, you can buy advertising space on social media, and even during television shows popular with that demographic. Marketing agencies advise you on the best media to buy, and how to use it to your advantage. There are also specialised organisations that focus on specific outlets, like a Facebook advertising agency.

Ad Creatives

Marketing agencies offer you the chance to outsource ad design, with a network of experienced, and qualified, advertising professionals available to you. These experts understand how to approach a wide range of sectors, including how their adverts can adapt to new approaches, and shifting market trends. These ads communicate the core tenets of a business or service while appealing to your target demographics, with various designs and media formats available to suit different purposes. For example, they might create an informative video ad for YouTube, and a single image to place on web pages, or even in a newspaper.

Web Design & Development

Strong web design can be a significant factor in generating leads, as this makes visitors more likely to read your other pages. An intuitive and modern approach helps potential customers smoothly navigate from one part of the website to the next. You could even structure your website and its internal links in a way that easily guides visitors and shows them every service you offer. A blog section also allows you to take advantage of SEO while showcasing your strong industry knowledge. With a marketing agency designing your website, you can be sure that it will attract a wide audience.

SEO

SEO, or search engine optimisation, is a practice which helps your business improve its discoverability by using specific keywords to increase a page or website’s placement when people look for a certain type of service. How much does SEO cost in Australia? Does it make sense to invest in it? Yes, but there are certain factors that need to be considered. As an example, a building company in Doncaster hoping to get more customers may emphasise their location and the specific services they offer several times. People seeking out these services in Doncaster are more likely to stumble upon that company because of this optimisation. Marketing professionals can show you the keywords that will organically increase traffic for your business across the biggest search engines. Even an online business can benefit from the well-selected, location-specific keywords as well, like, for example, local SEO Sydney or London. It's the matter of finding the right niche, phrase - and balance.

Content Marketing

With a strong content marketing approach, you could satisfy your current customers, and attract new ones, by regularly publishing new forms of content. This may include informative blog posts, exclusive webinars, guides to certain industry practices, and more. By creating exciting content that has value to your target audience, it’s possible to ensure customer loyalty, and attract more people towards the business. The content type depends on your service and target audience, so consulting a marketing agency will help you decide which avenues and formats are worth exploring, and might have the most positive outcome for your company.

Do You Need Marketing Services?

When you’re running a business, it’s important that you have strong marketing solutions to make sure possible customers see your content and engage with it. Everything from the words you choose, to the formats you use to present your company, can affect your ability to turn visitors and leads into paying customers. At Revelation Digital, we specialise in adding value to your business and building a marketing approach that works. For more information on our service and how we could help you, feel free to contact us today.